{"id":283,"date":"2022-08-28T15:50:00","date_gmt":"2022-08-28T15:50:00","guid":{"rendered":"https:\/\/inspiracapital.com.br\/portal\/?p=283"},"modified":"2024-02-06T18:16:05","modified_gmt":"2024-02-06T18:16:05","slug":"nao-caia-no-greenwashing","status":"publish","type":"post","link":"https:\/\/inspiracapital.com.br\/portal\/nao-caia-no-greenwashing\/","title":{"rendered":"N\u00e3o caia no Greenwashing"},"content":{"rendered":"\n

Quem nunca j\u00e1 viu nos produtos e servi\u00e7os: 100% natural, sustent\u00e1vel, cruelty free e tantos outros conceitos \u201cecos\u201d que aparecem a todo momento.
Afinal, ningu\u00e9m quer comprar de empresas que fazem mal para o meio ambiente ou para os animais.
O crescimento do \u201csustent\u00e1vel\u201d aumentou muito nos \u00faltimo anos, sendo um importante sinal de alerta sobre a necessidade do ser humano em se relacionar melhor com o meio ambiente.
No entanto, apesar da boa inten\u00e7\u00e3o, h\u00e1 empresas que utilizam desse meio para se autopromover. Foi da\u00ed que surgiu o Greenwashing, que em sua tradu\u00e7\u00e3o significa lavagem verde ou pintando de verde.
Mas o que \u00e9 Greenwashing?
Greenwashing \u00e9 um termo utilizado para designar um procedimento de marketing empregado por uma organiza\u00e7\u00e3o com o objetivo de prover uma imagem ecologicamente respons\u00e1vel dos seus produtos ou servi\u00e7os.
O Greenwashing age como uma propaganda enganosa, quando na pr\u00e1tica nada acontece.
Ex:100% natural (pode ser, mas n\u00e3o significa que a empresa que o produz tenha responsabilidade ambiental)
qualidade verde (gen\u00e9rico) produto eco (gen\u00e9rico tamb\u00e9m) saud\u00e1vel (alimentos saud\u00e1veis sequer levam r\u00f3tulos) vegan (nem tudo que \u00e9 vegano \u00e9 sustent\u00e1vel ou saud\u00e1vel)
O melhor \u201cant\u00eddoto\u201d contra o Greenwashing \u00e9 a transpar\u00eancia, atentando-se aos selos e certificados de um produto ou servi\u00e7o, pesquisando sobre a marca e cobrando as empresas.
Voc\u00ea j\u00e1 tinha ouvido falar sobre esse termo no mundo corporativo?<\/p>\n\n\n\n

\n
ENTRE EM CONTATO<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

O termo Greenwashing significa lavagem verde ou pintando de verde. \u00c9 utilizado para empresas que se promovem encima do meio ambiente.<\/p>\n","protected":false},"author":2,"featured_media":284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"yoast_head":"\nN\u00e3o caia no Greenwashing - Portal Inspira Capital<\/title>\n<meta name=\"description\" content=\"O termo Greenwashing significa lavagem verde ou pintando de verde. \u00c9 utilizado para empresas que se promovem encima do meio ambiente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inspiracapital.com.br\/portal\/nao-caia-no-greenwashing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00e3o caia no Greenwashing - 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